Choosing to Stay Small on Purpose

Jeff Sheldon’s lifestyle brand Ugmonk has earned a faithful following of designers and entrepreneurs. He started the brand at the beginning of his design career and his faithful followers have been there every step of the way. In this episode, Jeff talks to Stephan about how promoting brand transparency and staying small has earned Ugmonk an ever-growing, faithful following.

Visit the Lumi Blog for photos and highlights from the episode.