James Clear started out as an entrepreneur, not necessarily wanting to be an author. He says he stumbled his way into writing on blogs and now feels like there's a book in there somewhere. The core idea is the same: I want to try to test this idea, iterate on it a little bit,. Get feedback from people and see if I'm moving in the right direction.
What would it be like to release a product without any platform, customer base, or name recognition? That’s exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today’s episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No matter what type of product you sell or what your customer base looks like today, these tips will help your next product launch be a hit!