iam. I started a company a nestio now called funnel, based out of new york city,. A that josh, jenny and dave invested in, two thousand fourteen grid. Was there something that led to you wanting to do this experiece? Remind me the name of the experience again, hoften institute. What appealed to you about doing this? was it an acute episode, a moment where you said, i need help, or was it more like, hay, this is a something that could be a creative to me as the founder?"...