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Shownotes can be found at https://www.profitwithlaw.com/516.

Most law firm owners don’t have a revenue problem — they have a pricing and leverage problem.

In Part 2 of this 5-part series, Moshe breaks down why the way most lawyers price their services quietly caps profit, growth, and freedom — and what to do instead as you head into 2026.

This episode zooms out from tactics and focuses on the business mechanics of a profitable firm: how pricing becomes a growth lever, why the billable hour holds firms back, and how alternative fee models unlock more revenue with less strain on your team.

You’ll hear how undercharging creeps in (especially for solo and growing firms), why fear—not math—drives most pricing decisions, and how owners who fix this one lever create more capacity, better margins, and a better client experience at the same time.

This isn’t about charging more just to charge more.

It’s about building a firm that can actually sustain growth, hire the right people, and serve clients at a higher level.

If 2026 is the year you stop working harder for the same results, this episode will reframe how you think about pricing, value, and profitability.

Resources mentioned:

🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?

Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.

If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.

In just 30 minutes, you’ll walk away with:

✔️ A custom 12-month growth roadmap for your firm

✔️ Clarity on exactly what’s holding you back

✔️ Step-by-step actions to create predictable, scalable growth

👉 Book your free session here: https://profitwithlaw.com/strategysession

Don’t wait - these spots fill fast every week.

Law Firm Growth Workshop: profitwithlaw.com/lfg2026

Book your FREE strategy session today!: profitwithlaw.com/strategysession

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/

To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.

Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/

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