AI-Powered Search: Disruptive Risk or Strategic Advantage?
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Navigating AI in Search: Google's Challenges and Opportunities
This chapter explores the evolution of AI-powered search and its implications for Google and digital marketplaces. It discusses the impact of leadership changes within tech companies and how Google is striving to balance monetization with user experience amidst rising AI competitors. Emphasizing the significance of local search and organic SEO, the chapter highlights strategies for businesses to adapt in an increasingly AI-driven landscape.
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