How current global trends are disrupting the fashion industry
The McKinsey Podcast
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Global Trends - What's Next for the Fashion Industry?
The fashion industry has shown more resilience and a faster ability to deal with challenges than what we had expected. Asia, with a very strong leadership of China, was the motor of the recovery right at the beginning. Europe had the toughest challenge to deal with, because they were lacking international travelers. North America was remarkable; I think we've seen a V-shape recovery after some of the financial crisis before. We are realizing now that also the backend needs to be digitized for many reasons.
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