The Importance of Storytelling

Bloggers are often afraid to surface good content because they feel like it's old news. But for a lot of people, it's just really, really good content. And you should make more use of the content than you've had before. That sort of connects with that actually reminiscing sort of with your own stuff as well. There's a really, and also nostalgia, there was a really interesting advert by Internet Explorer. So I wonder what a brand like that could do in those situations to try and rebrand. Maybe sort of, you know, cut cut its tires from the past and do a completely new rebrand where they launch as a different under different names.