The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.
The CEO’s Guide to Marketing
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Local Insights Driving Global Brand Success
This chapter explores the shift in marketing strategies from 'think globally, act locally' to 'act local, scale global.' It highlights the importance of localized branding and storytelling, using Tresemme as a case study to demonstrate how local approaches contribute to broader global success.
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