TWIG #284 Squad Busters launch talk / Stumble Guys vs. Fall Guys
Deconstructor of Fun
00:00
Strategic Marketing and Budget Allocation for Game Launch
Discussion on allocating marketing budget for a game launch, estimating costs for production assets and marketing creative. Insights on influencer marketing, targeting new audience segments, and converting existing players into new game adopters. Exploring cannibalization effects on revenue and active users across different game titles.
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