Jason Henderson
Geniuses Of Copywriting
What's the Number One Thing People Need to Know About Promotions?
You don't want to put a lot, if anything, in oll caps. The basics are still true. Even raving fans of these goroos are experts. They have to go to the bathroom. So you really want to focus your emales, especially at the beginning, on what's in it for them? Yes, yes.
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