What we can learn from great salespeople (w/ Colin Coggins)
How to Be a Better Human
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What Makes a Good Salesperson?
The author says sales is polarizing because it's seen as manipulative and coercive. Great sellers are really good at being hyper-authentic, she says. They give themselves permission to let people know that they are very imperfect but a lot like them. That's why the greatest sellers on the planet are the greatest leader, period.
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