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Intro
This chapter chronicles the evolution of Monster Beverage from a small juice company to a top-performing stock over 25 years, emphasizing its branding strategies and financial growth. It also examines the controversies related to its energy drinks and considers the viability of its stock as an investment in the current market landscape.
In today’s episode, Shawn O’Malley (@Shawn_OMalley_) breaks down the energy drink company Monster Beverage, which you may be surprised to learn has been one of the best-performing stocks of the last few decades.
You’ll learn about how Monster got its start almost one hundred years ago and how it took on a new identity in the early 2000s, how Monster Energy changed the beverage market, why Monster’s stock has done so incredibly well, how Monster is fending off the competition and its plan for continuing to compound excellent returns, why Monster’s relationship with Coca-Cola is such a strategic advantage, how to think about valuing Monster Beverage, plus so much more!
Prefer to watch? Click here to watch this episode on YouTube.
IN THIS EPISODE, YOU’LL LEARN
00:00 - Intro
02:22 - How Monster Beverage got its start almost a century ago
04:49 - How a single product completely changed Monster Beverage’s trajectory as a company
06:30 - Why Monster has delivered such exceptional returns
08:34 - Why Coca-Cola invested in Monster and how that partnership is still helping Monster to this day
10:08 - What the energy drink market looks like today and how competition threatens Monster
20:53 - What investors can learn from doing a case study on Monster
23:53 - Which challenges could weigh on Monster the most going forward
30:09 - Whether Shawn thinks the stock offers good value
And much, much more!
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
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