Intro

This chapter chronicles the evolution of Monster Beverage from a small juice company to a top-performing stock over 25 years, emphasizing its branding strategies and financial growth. It also examines the controversies related to its energy drinks and considers the viability of its stock as an investment in the current market landscape.

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Episode notes

In today’s episode, Shawn O’Malley (@Shawn_OMalley_) breaks down the energy drink company Monster Beverage, which you may be surprised to learn has been one of the best-performing stocks of the last few decades.

You’ll learn about how Monster got its start almost one hundred years ago and how it took on a new identity in the early 2000s, how Monster Energy changed the beverage market, why Monster’s stock has done so incredibly well, how Monster is fending off the competition and its plan for continuing to compound excellent returns, why Monster’s relationship with Coca-Cola is such a strategic advantage, how to think about valuing Monster Beverage, plus so much more!

Prefer to watch? Click here to watch this episode on YouTube.

IN THIS EPISODE, YOU’LL LEARN

00:00 - Intro

02:22 - How Monster Beverage got its start almost a century ago

04:49 - How a single product completely changed Monster Beverage’s trajectory as a company

06:30 - Why Monster has delivered such exceptional returns

08:34 - Why Coca-Cola invested in Monster and how that partnership is still helping Monster to this day

10:08 - What the energy drink market looks like today and how competition threatens Monster

20:53 - What investors can learn from doing a case study on Monster

23:53 - Which challenges could weigh on Monster the most going forward

30:09 - Whether Shawn thinks the stock offers good value

And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
Monster’s latest annual 10k filing.
Monster Energy’s website.
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