Creating Curiosity On Social Media: On-Air Coaching Call with Peggy McKnight
Sales Maven
Creating Curiosity in Business Communication
This chapter explores the skill of creating curiosity as a crucial tool for attracting ideal clients in business. It differentiates between being curious and actively generating curiosity, emphasizing effective communication strategies that invite engagement rather than overwhelm. The discussion includes techniques for engaging audiences on social media through thought-provoking questions that foster deeper conversations and connections.
Making changes to your career, and making the final decision to move forward is much easier with guidance. Instead of jumping to conclusions, one way to gain guidance is by working with a trusted career development coach. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to create curiosity in sales conversations, especially on social media with this episode of the Sales Maven Show.
Peggy McKnight, a Sales Maven Society member, is the owner of Spring Into Action LLC (Peggy McKnight Coaching) where she works as a career development coach. She works with ambitious people who are unhappy or dissatisfied in their career to help them transition into happy and fulfilling careers. Peggy is curious about how to find and connect with customers other than traditional networking. She’s an introvert, and is sure that there might be other ways to network. Luckily, there are tactics to open the door to those networking sales conversations.
Throughout this episode Nikki shares detailed examples of how to implement strategies to cultivate curiosity naturally. First, Nikki revisits the basics, like tapping into familiar networks. Then, she goes deeper on mastering connections without feeling forceful. Listen carefully as Nikki and Peggy discuss how to create curiosity. Learn to ask questions that help people self identify as potential clients.
Creating curiosity is not only for 1-on-1 interactions. You can spark curiosity in a mass audience on social media. Stepping outside of traditional networking, understand the digital strategies to produce content speaking directly to potential clients. Knowledgeable and well-implemented strategies give enough of a taste so people are interested to inquire about your services further.
Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!
In This Episode:
[00:42] - Welcome, and thank you for listening!
[03:05] - Peggy McKnight supports ambitious people as they map out the success they envision for themselves.
[04:58] - When is a good time for people to step back and examine their career?
[07:44] - Nikki says she held onto a job she didn’t like for a year. Listen to her experience of deciding on a career shift during her last corporate job.
[10:15] - Peggy gives a brief example of questions she asks people to help start their transition out of a career.
[11:56] - If you are in a role that’s not fulfilling, don’t give up hope that you can create better for yourself.
[14:01] - There is an immense amount of value in having support during a career change. This is why career development can be an asset.
[16:56] - Peggy is curious about how to find and connect with customers other than traditional networking.
[19:37] - Nikki explains that there’s lots of ways to find clients. She encourages everyone to focus on amplifying what works.
[21:33] - Use familiar networks you already have to open the doors to new networks.
[23:36] - Practice creating curiosity, especially in conversations.
[25:26] - Creating curiosity is like the difference between calling a dog and calling a cat. Listen to Nikki explain the analogy for attracting clients for sales.
[27:32] - Start talking about your business more by planting a seed in the common conversational questions.
[29:34] - How can the technique of creating curiosity for larger audiences? How can this apply to social media?
[32:12] - Learn the power of framing questions to spark interests and participation while showcasing your business.
[34:41] - Even if potential clients don’t respond to you externally, internally, their minds still answer.
[36:55] - Nikki talks through what authentic conversations sound like versus “talking at” someone.
[39:40] - Peggy gushes about the supportive community in the Sales Maven Society, and shows appreciation for Nikki’s intentional presence.
[42:01] - Sales Maven Society members bring experience and insight from all over the world!
[44:03] - Thank you for listening. Nikki is so grateful you are here!
Find Nikki:
@yoursalesmaven
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To download free Resources from Nikki: www.yoursalesmaven.com/maven
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