2min chapter

TED Talks Daily cover image

The power of personalization in the age of AI | Mark Abraham

TED Talks Daily

CHAPTER

Revolutionizing Customer Experiences Through True Personalization

This chapter delves into the challenges of achieving true personalization in customer experiences, highlighting consumer frustrations with inaccurate online recommendations. It introduces a personalization index designed to help brands leverage AI and technology to better understand individual interactions and improve customer satisfaction.

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