Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]
Marketing Smarts from MarketingProfs
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The Importance of Proof of Concept
"I think this is for everyone and for everything. If you have kids, you know that you can't just give a rule and expect them to listen," she says. "We're up against that doubt of who can I trust? Who can I believe in every part of our day to day experience?"
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