The Importance of Communicating Your Credibility

"I think the biggest thing that even if you're national or local that you're trying to break down is more than that, you're credible," he says. "If you can show them that you actually are a real person, there's a real person behind there." He adds: "A lot of people are lazy about researching the market that you're going to be buying it from and putting all that effort into getting boots on the ground"

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