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Decoding Platform Companies: Andrei Hagiu on Platform Strategy and Building Your Business

Decoding Digital

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The Differences Between Zappos and Nike

Zappos, it's not a platform. What's interesting about Zappos is initially very early stage. They wanted to be the either for shoes. And then very quickly, Tony realized that I can't be a platform like it can be a marketplace because I can guarantee quality of service within a yearly move to a retail. So if you look at Zappos today, it does not mean the definition that they're got from business because they buy the results Shoes are just fundamentally not platform businesses.

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