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Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience

The Product Experience

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Is Anchor Pricing a Dirty Tactic?

Rery: Anchoring pricing allows you to make one package or plan seem worthier than other, and hans a tell the customer to buy that one. But in often cases it is more likely to be the best option for the company. So whenever you are using anchoring, which basically means that you are favoring one of the plans over the others. A, make sure that you have reason for that. Tad, this is just the right product, this isjust the right plan for you to use. And i do think the customers sometimes realize that. It could be used very atiqually.

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