Introduction

Adam is joined by Chris Owen, Director of Product Management @ Saviynt, to share some of the tactics he used to launch a competitive program quickly and efficiently.

In this episode, they talk about the importance of data when pitching your business case to execs, the best ways to crowdsource competitive intelligence from teams who're in the field, and what it takes to get real buy-in and engagement across the organization.

Host: Adam McQueen
Production: Grayson Ottenbreit

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