Hey everyone, today I’m joined by Matt Durante.

Matt is the head of B2B Marketing at Nectar.

Matt specializes in helping mid-sized businesses and startups break through scaling barriers, particularly in B2B markets. His approach focuses on creating scalable, measurable, and meaningful growth through marketing and operational strategies.

Matt is one of my favorite follows on LinkedIn for creative content around marketing and I was excited to explore some of those themes together.

In this episode, we discuss:

How to uncover the biggest impact points in your business
Why Matt avoids using AI for content creation
How to scale your business without losing sight of measurable outcomes
And more...

You can learn more about Matt on LinkedIn.

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