Do You Think Embedded Finance Can Help Build Trust?

I completely agree with all of that I think David I'm keen to give you the sort of final word on this one. There's a great example in the u.s. with a company called live chair who does um health insurance for the african-american population and the distribution channel in that case is through the barbershop right so you know if you trust your your barber and it's somebody that you know very well why can't you trust them to help deliver health insurance? It requires a lot more development or certainly we're in the very early stages of this of this kind of thinking.

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