Top and Bottom of Funnel

i love that, because i you can come up with marketing studies that show all sorts of different things. But then there's thing about that, i wouldn't even just say it's nestalgia, but there's a reason why those other ones worked. There's this fight between top and bottom of funnel, which, no, to me, is kind of crazy, rit cause you're like, as you think about your own behavior as a consumer, of course, top o funnel marketin't makes sense. Of course, bottom of funnel marketaint makes sense.