Understanding Marketing Messaging Through Luxury Brands

Here’s the uncomfortable truth.

The wedding industry pushes an unrealistic version of what it means to work in “luxury.”

Million-dollar budgets? Amangiri and the Amalfi Coast for every wedding? Couples who look like models in every photo?

Sorry, but that’s not the luxury wedding market. That’s ultra-luxe. The top 1%, not 10%. 

And that pie-in-the-sky version of “luxury” is a lot harder to achieve than most industry leaders let on. 

The simple fact is you have to make it to the next level of luxury before you can rise to the top.

How do you do that in a way that feels true to you? How do you do that working with clients you love, not neurotic, narcissistic monsters?

Tune into today’s episode.