How I Built This with Guy Raz cover image

Sir Kensington's: Scott Norton and Mark Ramadan

How I Built This with Guy Raz

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The Whimsical Rise of a Ketchup Challenger

This chapter delves into the entrepreneurial journey of two college friends who fiercely competed with Heinz in the ketchup market. By creating a whimsical narrative around their brand's mascot, Sir Kensington, they transformed marketing into an engaging story that captivated consumers.

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