The Intelligence: Modi’s battle for the south
Economist Podcasts
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BJP's Southern Ambitions
This chapter examines the BJP's strategic efforts to penetrate Tamil Nadu's political landscape, a region historically controlled by rival parties. Through insights from a firsthand experience with a BJP leader, the chapter reveals the party's campaign strategies, local engagement, and cultural appreciation aimed at addressing regional concerns. It also highlights the party's leadership changes and grassroots efforts to connect with younger voters while navigating complex historical and cultural dynamics.
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