#250: David Senra - Founders Podcast - The DNA of a Founder
The Fort
You Can't Buy an Ad on Jocko's Podcast
You can't buy an ad on Jocko's podcast. Go and look at what he's doing. He makes work boots, clothing, suffragidiu-jitsu classes; his jeans are like $250 because they're made in America. It's completely rational because humans have this thing where if you if people feel they do something for you, they will automatically feel compelled to try to return the favor. And so that is extremely powerful when it comes to getting deals.
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