The last time we found ourselves facing such as widespread social change brought by technology was the onset of web 2.0 era in the mid 2000s, he says. "We just need to make sure that the rules are in place" Congress is contemplating a whole important set of laws right now on data privacy, including on antitrust and competition,. He adds. We presently bring our privacy cases based on unfairness and deception but Congress can address some of the data collection much more head on.