Understanding Social Algorithms
The Digital Marketing Podcast
00:00
Introduction
Social algorithms are basically the rules that sit behind each of the different social media platforms. They decide what you see and what you don't see and how much visibility your content gets. Likes are more important than retweets in Twitter, or they were at least the point of this coming out as well. The type of content you post has a huge impact on that which we'll get onto in just a moment.
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