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Indian Premier League Cricket

Acquired

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The Financial and Cultural Landscape of Cricket

This chapter explores the financial dynamics of the Indian Premier League (IPL) and the rise of fantasy sports platform Dream 11. It examines the IPL's dominance in global cricket, the emergence of new formats like 'The 100', and the challenges faced by traditional American sports leagues. The discussion highlights the necessity for innovation and engagement strategies to sustain fan interest in a changing sports environment.

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