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2min chapter
#100: Ondernemen in het buitenland
Marketingpraat
Internationale Marketing en Bereik: De Taalkeuze van Ondernemers
Dit hoofdstuk bespreekt de noodzaak en uitdagingen van internationale marketing. Er wordt ingegaan op het gebruik van Engels op sociale media en de afweging tussen een groter bereik en het behouden van contact met de primaire doelgroep.
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