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16min chapter
TIP643: The Luxury Strategy w/ Christian Billinger
We Study Billionaires - The Investor’s Podcast Network
Understanding the Luxury Consumer and Pricing Dynamics
The chapter explores the complexities of the luxury consumer market, revealing that it often includes the mass affluent demographic rather than just the extremely wealthy. It delves into the challenges of pricing luxury goods, discussing the symbolic value, competitive landscape, and strategies for pricing in a global market. Furthermore, it compares and contrasts evaluation considerations between small luxury brands and well-known luxury companies like Hermes, LVMH, and Burberry, emphasizing the importance of factors like heritage, governance, and market perception.
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