2min chapter

The Sporkful cover image

The Brewer Rewriting The Story of Beer In Iran

The Sporkful

CHAPTER

The Design of the Cans

Zara wanted the design to reflect her culture, her history, and the inspiration behind the brand. She ended up going with aluminum cans with labels stuck in them rather than being printed right on the can. The logo is a beer mug shaped like the Azadi tower, which means freedom tower. And then there's the Farsi calligraphy.

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