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18min chapter
Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in
Decoder with Nilay Patel
Netflix's Advertising Strategy and Tech-Creative Tension
Exploring Netflix's challenges in the advertising world, their unique strategy combining TV and digital advertising, and converting viewers to customers. The chapter touches on pricing strategies, AI in enhancing user experiences, balancing tech and creative aspects, the potential of AI in storytelling, and the concept of bundling services. It also delves into negotiating revenue splits, competition in the TV ecosystem, and user experience improvements on mobile platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode