Toyota vs Honda | Motor City Massacre | 2
Business Wars
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The Rise of Japanese Automakers
This chapter examines the dramatic shift in American car preferences post-war, highlighting the ascendancy of Japanese brands like Toyota and Honda as consumers seek fuel-efficient options. It also addresses the challenges faced by these manufacturers during the resurgence of larger vehicles and the oil crisis, ultimately impacting American auto giants and leading to Chrysler's plea for government aid.
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