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EP 43 : Scale vs Profitability: When Growth Becomes Unsustainable w/ Anthony Coombs

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Strategic Growth in Challenging Markets

This chapter analyzes how large corporations like Pepsi and Mars navigate growth and profitability through strategic acquisitions, particularly in niche markets such as veterinary services. It emphasizes the necessity of a profit-oriented mindset and the importance of Customer Acquisition Cost (CAC) in shaping business strategies amidst economic challenges. The discussion also includes insights on the evolving direct-to-consumer (DTC) market, highlighting the need for diversification and the complexities companies face in adapting to new sales channels.

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