The Importance of Dynamic Pricing in Energy

In 2010 I came across this amazingly smart guy when I was working on government policy actually in the energy sector his name was James. He said what we should do is put the customer back in control and we should give them dynamic pricing so that's so clever, he says. In fact you can store it in the car battery it's battery on wheels on your driveway and give it back to the grid but they're a sense of things you don't mind when they go on. The quicker that we can offer that out to more and more employees the quicker we can help make those changes on our roads to cleaner air.