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Customer Obsession in Action - Case Study from Mailchimp

Level-up Engineering

CHAPTER

Are You a Customer Focused Leader?

"It's always good to raise the customer problem in the minds of your teams," she says. "If we did it again, we would be more directif m ... make people feel more confident and comfortable with the time" She adds that as a leader her biggest challenge is being able to sell an idea without having to go get someone to do something they don't want to do. 'You can have a brilliant idea or a thing that you're trying to do, and you're probably going to have to sell people on it'

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