WARC Talks Special! The gravity of e-commerce
The WARC Podcast
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The Promotion Challenge of the Century
Modern marketers are often accused of limiting their craft to promotion but this is a big one and we've talked about kind of multiple opportunities of commercial creativity. It all needs communicating in the best way at the right time and justifying these changes and promoting these changes wrapped up in brand as well if you're increasing price then you've got to justify that price so what's the value you're adding to the brand how do you build that out?
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