Why Some Bay Area Malls Are Thriving While Others Are Dying
KQED's Forum
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The Evolution of Malls in Modern Retail
This chapter explores the changing dynamics of shopping malls in the 21st century, focusing on innovative strategies like the integration of farmer's markets to enhance visitor engagement. It examines the differing success of open-air versus enclosed malls and the importance of creating spaces that resonate with younger audiences, particularly teenagers. Additionally, it provides historical context regarding the decline of traditional department stores and the necessity for malls to adapt to changing consumer preferences for a sustainable future.
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