The Rise of Brand Movies

I think it's that combined with Marvel creating a, like the fact that movie genres have now been reduced to brands more than they've been reduced to genres. And the idea that we will like root for brands now. Like he invented technology or not him, but you know what I mean. With Blackberry, you get to see like most of that, a lot of that movie is about how Apple fucking destroyed Blackberry which is like kind of, kind of an interesting story. Yeah. Flamin' Hot doesn't need to exist. But then you get stuff like that upcoming Madden one, the Madden game movie, it's about the Madden game. It's just like, what are