Behind the Money cover image

How Netflix is upending Hollywood

Behind the Money

CHAPTER

Netflix's Streaming Revolution

This chapter delves into Netflix's dramatic transformation from a DVD rental service to a streaming powerhouse during the 2010s, emphasizing its response to both competition and subscriber trends. It discusses strategic shifts including the introduction of an ad-supported model and the abolishment of password sharing, which, against expectations, led to a notable surge in subscriber growth. Additionally, the chapter highlights the implications of these changes for traditional media companies and the broader entertainment landscape.

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