Challenges of Grassroots Initiatives: Money, Communication, and Clarity

Join us for an enlightening conversation with Aidan from Pro Animal Future and Almira from Direct Action Everywhere. 

A really interesting episode about their recent US ballot initiatives which actually has a lot of cross applicable learnings about fighting strong opposition to campaigns, the benefits of loosing forward, and how frequently narrative outperforms spend when it comes to campaigns. 

Almira and Aidan share insights on collaboration, leadership, and the courage to experiment with new strategies in the face of fierce opposition. Their stories underscore the importance of perseverance and adaptability in the fight against well-funded adversaries.

For a more in-depth deep dive on ballot initiatives, head to the episode with Josh Balk as he gave a really thorough run down of these measures and how we can use them to push pro animal issues in the US.

Resources:

Aidan:

• narrative.paxfauna.org
• Media recs
  • The Engagement, Sasha Issenberg
  • Get Political for Animals, Julie Lewin https://www.getpoliticalforanimals.com/

Almira

• directactioneverywhere.com
• This Is An Uprising (chiché, I know)
• Waging Nonviolence
• Read fiction!

With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!

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