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Hal Malchow, Author of Reinventing Political Advertising

The Great Battlefield

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Innovation and the Growing Importance of the Internet in Political Advertising

The chapter explores the guest's experiences in political consulting, including their pioneering efforts in opening an Internet department and becoming one of the largest Internet advertisers. They also discuss the lessons learned from their involvement in fundraising for the John Kerry campaign compared to the successful strategies used by the Obama campaign, highlighting the growing significance of the Internet in political advertising.

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