If You Sell Like Everyone Else, You Lose — Lisa McLeod Shows the New Way
Negotiate Anything
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Uncovering Value in Sales Conversations
This chapter explores strategies for effectively communicating the unique value of products and services to customers who may see them as commodities. It emphasizes the importance of asking insightful questions to reveal clients' true needs and how to navigate negotiations to focus on value over price. A role-play scenario illustrates common negotiation tactics and the long-term benefits of choosing quality over cost in professional services.
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