How Ben's Blog Production Leveled Up

Bode: We got this great feedback early on from analysts and data scientists that this blog was really valuable to them. And so we had him do more posts until mid-2014 when we launched our product. But it turned out that even though these things were driving traffic, it was kind of a drop in the bucket. Bode: The people who used to be excited to come to the mode blog would go one week, two weeks, maybe three weeks, reading like product announcements or other stuff that just wasn't what they wanted.