Raise more money than you need, w/Minted's Mariam Naficy
Masters of Scale
00:00
How to Build a Sustainable Life Style Business
When miriam launched her second company, she didn't want to take a lot of risk. She wanted what's known as a life style business, the kind of business that's predictable and fairly safe. Techt businesses absolutely need to raise more money than they think they'll need. Mariam invited unknown artists to submit designs for an new stationary line on chinton. Any one could compete with other winners who would head off any heavyweight competitors.
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