Using Attribution in a High Volume Consumer Type of Product Is a Good Idea, but It's Not a Perfect Playbook.

In a very high volume consumer type of product, you're going to think about attribution differently. It's not the full story, but you're using tat you're like triangulating all these things. Everything else is inferred based on data that you collect that you pretend that your customer,. You really just collect te date ats, first party versus zero party. And this is one datea point that'll deftly give you the cust a customer.