Clarifying Your Brand Story

The value of that, like back to my example with like two cream, the fact that they stick out in my mind, like I just remember them and who they are, that to me is enterprise value. That's how you wake up one day and you're like, you know, we have a nine figure or 10 figure enterprise value type company. But I actually want to get back to the process of clarifying your brand story. It needs to be something with product market fit, right? Like, so you might know your story, but nobody cares or nobody wants it.