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#117 - Understanding Growth Research with Carlos Tellez of Nubank

Awkward Silences

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Then You Can't Blow the Ocean, Right?

I think that's one of the things I always think about when people are really good on the data side You inevitably find something that just like, you know, I mean you can't explain and then the research is really powerful. So there was an instance within our flow Right before the customer was gonna get released and we're gonna get their new bank account open and ready to go And we used to show a nudge right and cringing them to invite family or friends to join no bank as well. But many users are related or told us that that was not necessarily the best moment for that Since they had very little contacts about the other product yet They hadn't even entered the account their account

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