The Hardest Sell to Make in Politics

Kaufman says Ron DeSantis campaign slogan we can win no sell sell is a bad idea. Kaufman: It's hard to message this without making it sound like you're telling people you were an idiot for falling for the guys act previously. You cannot control what is happening with donald trump in the department of justice, he might not be eligible to be on a ballot next year and may even be in prison. If i'm on team trump I can say well of course you're more electable  - establishment neocon hack like romney that's the tact they tried right so you walk into that you step on that rakeNo because i'm the strongest leader i'm the